When one talks about branding, one usually associates it with a business name, a logo, a trademark and the like. We see these around us being employed by many businesses – big and small alike. We have been so accustomed with these common marketing practices as ways of getting businesses noticed in the market that they belong to – and we thought these were enough – yet others might have been a little more creative.
Introducing Sonic Branding – Let them hear you!
Sonic branding or sound branding, or audio branding as it is also called, is another means of getting the consumers notice your company and the products or services you offer. It makes use of one’s hearing senses and target’s another part of the brain.
Sonic branding may employ sound logos and jingles that relate to the specific product of a company being marketed. The tone & beat depends on the type of perception the company is trying to achieve with the music.
How It Helps in Your Branding Strategy
With the right music employed, sonic branding could be as effective as any other branding strategies out there. Sonic branding makes use of melodies, tones, voices and music to get the business message across. As it does not require too much of one’s attention, sonic branding taps a part of one’s brain which in a way may influence his conscious mind.
Sonic branding if done right, is an enjoyable experience for the consumers. It can provoke positive emotions from the customers, which in some ways affects their mood and how they feel toward your company and your products.
Sonic Branding – Is it for You?
If you have the money and the resources, and if you feel it can supplement your existing branding strategy and elevate it to new levels – there is probably no reason why you shouldn’t make use of this method.
A Comprehensive Branding Approach
Sonic branding provides you with another means of getting your message across. It can give you that complete approach towards branding. It broadens your marketing coverage, and it provides for another way for your customers to remember your company and be loyal to the products and services you offer.
Give your branding strategy the complete tools necessary to make it work. Sonic branding completes the picture. It makes your branding strategy more effective, and with more positive appeal. Sonic branding done in good taste can be one of the most powerful and effective tools in your marketing arsenal.